The Costa Rican Marcela Porras promotes the work of women in the production and commercialization of specialty roasted coffee, under the pillar of common benefit.

Marcela Porras is a coffee woman. She began working in this sector in Costa Rica more than 20 years ago, and six years ago she founded her own company: Roblesabana, a brand of specialty roasted coffee that aims to unite women producers with non-expert lovers of this beverage.

But beyond creating a company, Marcela promotes a business vision that seeks to break paradigms in an industry that, although it is not only for men, has long been governed by a patriarchal vision.

The communicator and publicist by profession explains that the perspective of competitiveness as we know it today (how to make a lot of money at the expense of others making less), although it is not necessarily a masculine thought, “it is of capitalism, of patriarchy, but these are paradigms that we know are expiring faster and faster”.

He adds, “Our perspective is that there is a market that we can share, that there is enough for everyone, and everyone has different qualities that they can bring to the table.”